https://www.aestheticclinicseo.co.uk/ A free, sequenced course in search marketing for UK aesthetic clinics. 32 modules, each with prerequisites, learning outcomes and an exercise for your own clinic. en-GB Sat, 15 Aug 2026 07:35:07 +0000 Northbank Media 2026 Northbank Media editorial@aestheticclinicseo.co.uk (Northbank Media) https://www.aestheticclinicseo.co.uk/modules/32-when-to-stop-doing-it-yourself https://www.aestheticclinicseo.co.uk/modules/32-when-to-stop-doing-it-yourself Sat, 01 Aug 2026 09:00:00 +0000 Module 32: how to tell when the work has outgrown your own hours, what to hand over first, and what a clinic should never hand over at all. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/31-what-to-measure-and-what-to-ignore https://www.aestheticclinicseo.co.uk/modules/31-what-to-measure-and-what-to-ignore Sat, 01 Aug 2026 09:00:00 +0000 Module 31: what a clinic should measure, what to ignore, and a one-page monthly review that takes twenty minutes and changes decisions. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/30-enquiry-forms-phone-and-messaging https://www.aestheticclinicseo.co.uk/modules/30-enquiry-forms-phone-and-messaging Sat, 01 Aug 2026 09:00:00 +0000 Module 30: enquiry forms, telephone and messaging for clinics, what to ask, what never to ask online, and the data obligations that follow. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/29-the-consultation-booking-path https://www.aestheticclinicseo.co.uk/modules/29-the-consultation-booking-path Sat, 01 Aug 2026 09:00:00 +0000 Module 29: the path from reading a page to attending a consultation, where clinics lose people, and how to widen the two doors that matter. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/28-reviews-and-what-the-codes-allow https://www.aestheticclinicseo.co.uk/modules/28-reviews-and-what-the-codes-allow Sat, 01 Aug 2026 09:00:00 +0000 Module 28: reviews for aesthetic clinics, what the advertising codes and platform policies allow, and how to build a request process that is not a breach. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/27-citations-and-the-consistency-problem https://www.aestheticclinicseo.co.uk/modules/27-citations-and-the-consistency-problem Sat, 01 Aug 2026 09:00:00 +0000 Module 27: citations and the consistency problem, why your clinic's details must match everywhere, and how to fix them at the source. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/26-location-pages-without-doorway-pages https://www.aestheticclinicseo.co.uk/modules/26-location-pages-without-doorway-pages Sat, 01 Aug 2026 09:00:00 +0000 Module 26: how to serve a wide catchment without building doorway pages, and what a location page must contain to be worth publishing. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/25-the-google-business-profile https://www.aestheticclinicseo.co.uk/modules/25-the-google-business-profile Sat, 01 Aug 2026 09:00:00 +0000 Module 25: the Google Business Profile for an aesthetic clinic, what to fill in, what to leave alone, and the guidelines that decide whether it survives. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/24-accessibility-as-an-obligation-and-an-advantage https://www.aestheticclinicseo.co.uk/modules/24-accessibility-as-an-obligation-and-an-advantage Sat, 01 Aug 2026 09:00:00 +0000 Module 24: accessibility for clinic websites, the obligations, the practical checklist, and why the same work improves search and conversion. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/23-internal-linking-as-structure https://www.aestheticclinicseo.co.uk/modules/23-internal-linking-as-structure Sat, 01 Aug 2026 09:00:00 +0000 Module 23: internal linking as a structural discipline, how links express what a site is about, and the small number of rules that keep it coherent. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/22-urls-redirects-and-migrations https://www.aestheticclinicseo.co.uk/modules/22-urls-redirects-and-migrations Sat, 01 Aug 2026 09:00:00 +0000 Module 22: URLs, redirects and site migrations, how to change addresses without losing what you have built, and when not to. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/21-speed-and-core-web-vitals-for-a-clinic-site https://www.aestheticclinicseo.co.uk/modules/21-speed-and-core-web-vitals-for-a-clinic-site Sat, 01 Aug 2026 09:00:00 +0000 Module 21: Core Web Vitals for a clinic website, what the three metrics measure, and the small number of fixes that account for most of the improvement. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/20-crawling-and-indexing-what-actually-blocks-you https://www.aestheticclinicseo.co.uk/modules/20-crawling-and-indexing-what-actually-blocks-you Sat, 01 Aug 2026 09:00:00 +0000 Module 20: the technical faults that stop a clinic page being crawled or indexed, how to find them, and the order to fix them in. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/19-writing-so-answer-engines-can-quote-you https://www.aestheticclinicseo.co.uk/modules/19-writing-so-answer-engines-can-quote-you Sat, 01 Aug 2026 09:00:00 +0000 Module 19: writing so that answer engines and search snippets can quote you accurately, without writing for machines. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/18-before-and-after-imagery-and-the-advertising-codes https://www.aestheticclinicseo.co.uk/modules/18-before-and-after-imagery-and-the-advertising-codes Sat, 01 Aug 2026 09:00:00 +0000 Module 18: before and after imagery, what the advertising codes require, and how to build a photographic standard you can defend. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/17-comparison-pages-done-responsibly https://www.aestheticclinicseo.co.uk/modules/17-comparison-pages-done-responsibly Sat, 01 Aug 2026 09:00:00 +0000 Module 17: how to write comparison pages between treatments without declaring a winner, breaching the advertising codes or writing an advertisement. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/16-the-answer-page-pattern https://www.aestheticclinicseo.co.uk/modules/16-the-answer-page-pattern Sat, 01 Aug 2026 09:00:00 +0000 Module 16: the answer page pattern, one question per page, with the answer first and the reasoning after. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/15-finding-the-questions-patients-actually-ask https://www.aestheticclinicseo.co.uk/modules/15-finding-the-questions-patients-actually-ask Sat, 01 Aug 2026 09:00:00 +0000 Module 15: finding the questions patients actually ask, using free sources and your own clinic, rather than buying a keyword list. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/14-structured-data-for-treatment-pages https://www.aestheticclinicseo.co.uk/modules/14-structured-data-for-treatment-pages Sat, 01 Aug 2026 09:00:00 +0000 Module 14: structured data for clinic treatment pages, what to mark up, what to leave alone, and why schema describes rather than claims. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/13-risks-suitability-and-aftercare https://www.aestheticclinicseo.co.uk/modules/13-risks-suitability-and-aftercare Sat, 01 Aug 2026 09:00:00 +0000 Module 13: writing the risk, suitability and aftercare sections of a treatment page so they inform rather than reassure. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/12-price-and-what-you-may-say-about-it https://www.aestheticclinicseo.co.uk/modules/12-price-and-what-you-may-say-about-it Sat, 01 Aug 2026 09:00:00 +0000 Module 12: how to publish prices for aesthetic treatments in a way that survives scrutiny, and why silence costs more than a range. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/11-the-opening-120-words https://www.aestheticclinicseo.co.uk/modules/11-the-opening-120-words Sat, 01 Aug 2026 09:00:00 +0000 Module 11: how to write the opening block of a treatment page, roughly 120 words that decide whether the rest is read. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/10-the-anatomy-of-a-treatment-page https://www.aestheticclinicseo.co.uk/modules/10-the-anatomy-of-a-treatment-page Sat, 01 Aug 2026 09:00:00 +0000 Module 10: the ten blocks of a treatment page, in the order a patient needs them, and why the order matters more than the wording. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/09-information-architecture-the-site-plan https://www.aestheticclinicseo.co.uk/modules/09-information-architecture-the-site-plan Sat, 01 Aug 2026 09:00:00 +0000 Module 9: turning a build list into a site structure, so that every page has a place, a parent and a purpose. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/08-reading-the-local-market-without-naming-names https://www.aestheticclinicseo.co.uk/modules/08-reading-the-local-market-without-naming-names Sat, 01 Aug 2026 09:00:00 +0000 Module 8: how to read your local market and position against it without naming competitors, comparing them or reviewing them. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/07-choosing-the-treatments-to-compete-on https://www.aestheticclinicseo.co.uk/modules/07-choosing-the-treatments-to-compete-on Sat, 01 Aug 2026 09:00:00 +0000 Module 7: how to choose which treatments your website should compete on, using competence and evidence rather than search volume alone. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/06-writing-the-clinics-proposition https://www.aestheticclinicseo.co.uk/modules/06-writing-the-clinics-proposition Sat, 01 Aug 2026 09:00:00 +0000 Module 6: how to write a clinic proposition that a competitor three streets away could not copy, and why adjectives are the enemy of one. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/05-the-rules-that-constrain-everything-you-publish https://www.aestheticclinicseo.co.uk/modules/05-the-rules-that-constrain-everything-you-publish Sat, 01 Aug 2026 09:00:00 +0000 Module 5: the UK rules that constrain aesthetic clinic marketing, the five layers they sit in, and the small number of habits that keep you inside them. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/04-how-search-works-in-the-detail-a-clinic-needs https://www.aestheticclinicseo.co.uk/modules/04-how-search-works-in-the-detail-a-clinic-needs Sat, 01 Aug 2026 09:00:00 +0000 Module 4: how a search engine finds, understands and ranks a clinic page, explained at the level of detail a clinic owner actually needs and no further. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/03-the-patient-journey-from-symptom-to-booking https://www.aestheticclinicseo.co.uk/modules/03-the-patient-journey-from-symptom-to-booking Sat, 01 Aug 2026 09:00:00 +0000 Module 3: the six stages a patient moves through from noticing a problem to booking a consultation, and which pages serve each one. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/02-who-decides-and-how-they-choose https://www.aestheticclinicseo.co.uk/modules/02-who-decides-and-how-they-choose Sat, 01 Aug 2026 09:00:00 +0000 Module 2: the people involved in choosing an aesthetic clinic, what each of them needs from your website, and why writing only to the patient loses two of the three. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/modules/01-what-an-aesthetic-clinic-actually-sells https://www.aestheticclinicseo.co.uk/modules/01-what-an-aesthetic-clinic-actually-sells Sat, 01 Aug 2026 09:00:00 +0000 Module 1 of the curriculum: what an aesthetic clinic is actually selling, why the price list is not the product, and how that changes every page you write. Aesthetic Clinic SEO https://www.aestheticclinicseo.co.uk/avoid-these-common-mistakes-in-digital-marketing-for-aesthetic-clinics https://www.aestheticclinicseo.co.uk/avoid-these-common-mistakes-in-digital-marketing-for-aesthetic-clinics Sat, 01 Aug 2026 09:00:00 +0000 The course appendix: the mistakes that recur most often in aesthetic clinic marketing, each mapped back to the module that prevents it. Aesthetic Clinic SEO