Part VII3 modules

Conversion and measurement

Turning attention into a consultation, and counting the small number of things that tell you whether any of it worked.

Modules in this part

Search brings somebody to a page. Everything after that is a different discipline, and it is where most of the value i...

Every extra field on a form is a reason to abandon it. Every field asking about health is an obligation you may not wa...

Most clinic reporting measures things that never change a decision. This module cuts it to six lines on one page....

What a clinic sells, who decides, how patients move from a symptom to a booking, and the rules that cons...

Deciding what the clinic competes on, which treatments carry the weight, and what shape the site needs t...

The page type that carries most of a clinic's commercial search demand, taken apart section by section a...

Finding the questions patients actually ask, answering them in a form that can be read, quoted and trust...

Crawling, indexing, speed, URLs, internal structure and accessibility: the plumbing that decides whether...

The profile, the location pages, the consistency of your details across the web, and the reviews you are...

The module on knowing when the work has outgrown your own hours, and what a competent handover actually ...