Part V5 modules

Technical hygiene

Crawling, indexing, speed, URLs, internal structure and accessibility: the plumbing that decides whether the writing is ever seen.

Modules in this part

A page nothing can reach is a page nobody will read. This module is the checklist for the four gates before ranking....

Speed work has a bad reputation because it is usually done as an endless list. There are three metrics and about six f...

Migrations are where clinics lose years of work in an afternoon. The technique is not difficult; the discipline of map...

Internal links are not decoration and not a ranking trick. They are how a site states what belongs with what, to reade...

An accessible site is one more people can use. For a clinic, several of those people are the ones most likely to becom...

What a clinic sells, who decides, how patients move from a symptom to a booking, and the rules that cons...

Deciding what the clinic competes on, which treatments carry the weight, and what shape the site needs t...

The page type that carries most of a clinic's commercial search demand, taken apart section by section a...

Finding the questions patients actually ask, answering them in a form that can be read, quoted and trust...

The profile, the location pages, the consistency of your details across the web, and the reviews you are...

Turning attention into a consultation, and counting the small number of things that tell you whether any...

The module on knowing when the work has outgrown your own hours, and what a competent handover actually ...