About this curriculum
What this is
A free, sequenced curriculum in search marketing for aesthetic clinics, published by Northbank Media. It runs to 32 modules in 8 parts, from what a clinic actually sells through to the module on when to stop doing the work yourself. Every module carries stated prerequisites, learning outcomes, a reading time, an exercise time, and an exercise performed on your own clinic.
Who it is for
Clinic owners and the person in a clinic who has been given the website. It assumes no prior knowledge of search and it does assume you know your own clinical field, which is why the exercises ask you to supply the substance rather than telling you what your treatments do.
Who writes it
The curriculum desk at Northbank Media. Modules are drafted from primary sources, which are listed at the foot of every module, and are reviewed before publication. We use software tools in research and drafting; every published module is reviewed by a person who is accountable for it.
What we do not do
- We do not rank clinics. No best-of lists, no scores, no directories.
- We do not rank, review or recommend marketing agencies. There is no page on this site listing agencies in any order, and there never will be.
- We do not invent numbers. No conversion benchmarks, no industry averages, no statistics without a named primary source. Where the truthful answer is that no reliable figure exists, the module says so.
- We do not sell links. The single outbound commercial link on this site is disclosed on the page that carries it.
How it is funded
Two ways, and no others.
The workbook and template pack. The exercises from every module, collected, plus the audit sheets, the page templates, the photographic standard, the URL map template and the monthly measurement tracker. It is delivered by email. There is a free tier containing the exercises, and a paid pack containing the full set of templates. The emails carry no advertising.
Series sponsorship. One sponsor per part of the curriculum, labelled as a sponsor at the head of the part, with published rates on the sponsorship page. A sponsor may not review a module before publication, may not influence what a module says, and may not be linked from within the body of a module. If we cannot hold that line for a particular sponsor, we decline the sponsorship.
Corrections
Where a module is wrong we correct it in place and note the correction with its date. We do not silently amend, and we do not leave a wrong module up while we think about it. Corrections go to the address on the contact page.
What this is not
It is not legal, medical or regulatory advice. It points at primary sources throughout because those sources, and where necessary a professional adviser, are where a clinic's compliance decisions should be made. Nothing here overrides the CAP Code, professional guidance, or the requirements of a registration body.