Part VI4 modules

Local presence and reputation

The profile, the location pages, the consistency of your details across the web, and the reviews you are allowed to use.

Modules in this part

For most clinics the profile produces more enquiries than the website does. It is also the asset most often filled in ...

The page for every town within thirty miles is the most common bad idea in local marketing. This module explains why i...

Your clinic's name, address and phone number exist in dozens of places you did not put them. When they disagree, a mac...

Reviews are the most powerful assurance material a clinic has, and the rules around collecting and using them are stri...

What a clinic sells, who decides, how patients move from a symptom to a booking, and the rules that cons...

Deciding what the clinic competes on, which treatments carry the weight, and what shape the site needs t...

The page type that carries most of a clinic's commercial search demand, taken apart section by section a...

Finding the questions patients actually ask, answering them in a form that can be read, quoted and trust...

Crawling, indexing, speed, URLs, internal structure and accessibility: the plumbing that decides whether...

Turning attention into a consultation, and counting the small number of things that tell you whether any...

The module on knowing when the work has outgrown your own hours, and what a competent handover actually ...