Part III5 modules

Treatment page architecture

The page type that carries most of a clinic's commercial search demand, taken apart section by section and rebuilt.

Modules in this part

The treatment page carries most of a clinic's commercial search demand. It has a correct shape, and the shape is not t...

Six sentences at the top of a treatment page do more work than the two thousand below them. This module is about writi...

Most clinics either hide the price or publish a single figure they cannot honour. There is a third option, and it is t...

The sections clinics write last, and worst, are the ones that decide whether a patient trusts the page. This module tr...

Structured data is a description of what is already on the page, written so a machine can read it without guessing. Th...

What a clinic sells, who decides, how patients move from a symptom to a booking, and the rules that cons...

Deciding what the clinic competes on, which treatments carry the weight, and what shape the site needs t...

Finding the questions patients actually ask, answering them in a form that can be read, quoted and trust...

Crawling, indexing, speed, URLs, internal structure and accessibility: the plumbing that decides whether...

The profile, the location pages, the consistency of your details across the web, and the reviews you are...

Turning attention into a consultation, and counting the small number of things that tell you whether any...

The module on knowing when the work has outgrown your own hours, and what a competent handover actually ...